Pinpoint Predictive

Premium

Overview

The Pinpoint Predictive integration enables Feathery forms to generate instant behavioral risk scores from minimal user input. By connecting to Pinpoint’s API, insurers and financial institutions can assess customer intent, honesty, and risk tolerance using predictive behavioral signals—streamlining underwriting, fraud detection, and customer segmentation.

What You Need

Background

Pinpoint Predictive provides behavioral intelligence through proprietary AI models that use consumer psychology and machine learning to predict outcomes such as claim frequency, fraud risk, churn likelihood, and product affinity. With just a few personal identifiers (like name, ZIP, and DOB), Pinpoint can return scores that inform underwriting and pricing—without needing full application data up front.

Using this integration, Feathery can automatically fetch Pinpoint scores behind the scenes to enable smarter workflows and decisions right within your forms.

Benefits

Integrating Pinpoint Predictive with Feathery enables:

  • Behavioral Risk Scoring: Instantly assess user intent and risk profiles based on behavioral signals submitted through your forms.
  • Fraud Prevention: Detect high-risk or anomalous behavior patterns early to prevent fraud and reduce false positives.
  • Faster Decision-Making: Eliminate guesswork by surfacing predictive insights that help underwriters and ops teams act confidently and quickly.
  • Personalized Experiences: Tailor onboarding paths, follow-up actions, or support responses based on predicted user behavior and risk tiers.

Consideration

Before integrating, ensure your use case aligns with Pinpoint’s supported input fields and output scores. Their models require specific user identifiers (e.g., full name, ZIP code, DOB) and require the inclusion of proper consent language in your form UX. Make sure to consult Pinpoint’s compliance documentation and legal guidelines to ensure proper data usage.

Additionally, verify that your API tier provides the necessary access for your volume and scoring needs. Consider pre-fetching user scores in the background to minimize latency during form interaction.

How to set up

Navigate to the Feathery form you'd like to connect to Pinpoint and open the Integrations tab. Select Pinpoint Predictive and connect your account using your API key.

Map the required user fields (e.g., name, ZIP, DOB) to Feathery fields.

Choose a trigger point for the API request (e.g., after ZIP code input or at form submit).

Map response values (e.g., claim score, honesty index) to hidden or logic-based fields in Feathery.

Click Connect to activate the integration.

What’s a Rich Text element?

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How to customize formatting for each rich text

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