Send your form events and data to your Mixpanel account to understand user behavior and demographics.

What you need


Mixpanel is a product analytics platform that helps businesses analyze user behavior, track key metrics, and make data-driven decisions to improve their products and services. It provides tools for measuring user engagement, retention, and conversion rates across web and mobile applications.

Key Features of Mixpanel:

  1. Event Tracking: Mixpanel enables businesses to track user interactions, events, and actions within their applications. This includes events such as clicks, page views, sign-ups, purchases, and more. Users can define custom events to track specific user behaviors relevant to their business goals.
  2. User Segmentation: Mixpanel allows users to segment their user base based on various criteria, such as demographics, behavior, location, device type, and more. This segmentation capability enables businesses to analyze user cohorts and target specific groups with personalized messaging and experiences.
  3. Funnel Analysis: Mixpanel offers funnel analysis tools that allow businesses to visualize and analyze the steps users take to complete a desired action or conversion. Users can create funnels to track user journeys, identify drop-off points, and optimize conversion paths to improve user retention and engagement.
  4. Retention Analysis: Mixpanel helps businesses measure user retention by tracking how often users return to their applications over time. Users can analyze retention cohorts to understand user behavior patterns, identify factors influencing retention, and implement strategies to improve user loyalty and engagement.
  5. A/B Testing: Mixpanel provides A/B testing capabilities that allow businesses to experiment with different variations of their product or marketing campaigns to determine which performs better. Users can create A/B tests, define hypotheses, and measure the impact of changes on key metrics such as conversion rates and user engagement.
  6. User Profiles: Mixpanel offers user profile tracking, which allows businesses to store and analyze individual user data over time. Users can track user attributes, behaviors, and interactions to create detailed profiles of their user base and personalize experiences based on individual user preferences.
  7. Analytics and Reporting: Mixpanel provides analytics and reporting tools that allow businesses to visualize and analyze their data through dashboards, charts, and graphs. Users can track key metrics, monitor trends, and gain insights into user behavior to inform product development and marketing strategies.
  8. Integration Ecosystem: Mixpanel integrates with a wide range of third-party tools and services, including customer relationship management (CRM) systems, marketing automation platforms, and data warehouses. This integration ecosystem allows businesses to connect Mixpanel with their existing workflows and systems to leverage data across their organization.

Common Use Cases for Mixpanel:

  • Product Optimization: Businesses use Mixpanel to track user interactions and behaviors within their applications, identify usability issues, and optimize product features and workflows to improve user experience and satisfaction.
  • Conversion Rate Optimization: Companies use Mixpanel to analyze user journeys, identify bottlenecks in conversion funnels, and test different variations of their product or marketing campaigns to improve conversion rates and drive revenue growth.
  • User Engagement and Retention: Mixpanel helps businesses measure user engagement, retention, and loyalty by tracking user interactions and behaviors over time. Companies use this data to identify strategies for increasing user engagement and retaining customers.
  • Personalization and Targeting: Mixpanel enables businesses to create personalized experiences for users by segmenting their user base and targeting specific user cohorts with personalized messaging, offers, and recommendations based on individual user preferences and behaviors.

Overall, Mixpanel is a powerful analytics platform that provides businesses with the tools and insights they need to understand user behavior, optimize product performance, and drive growth through data-driven decision-making. Its robust features, flexibility, and integration capabilities make it a valuable tool for companies looking to gain a deeper understanding of their users and improve their products and services accordingly.

How to set up

Navigate to the Feathery form that you want to connect to Mixpanel. Click on the Integrations tab.

Open the Mixpanel integration and enter your Mixpanel project token, which you can find from your Mixpanel dashboard.

Click Connect.

When each step of your form is loaded and submitted, a Mixpanel event will be tracked.

The load event name is FeatheryStepLoad, and it contains custom properties for stepId and formId.

The submission event name is FeatheryStepSubmit, and it also contains custom properties for stepId and formId.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the

"When inside of" nested selector


This is a H6

This is a Link

  • This is a list item
  • This is another list item here
Get started with

Request access to stay in the loop

Thanks for joining
the waitlist
Oops! Something went wrong while submitting the form.