Google Analytics



Send your customer form data to your Google Analytics account to understand user behavior and demographics.

What you need


Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. It provides businesses and website owners with valuable insights into how users interact with their websites or mobile apps, allowing them to make data-driven decisions to improve performance and user experience.

Key Features of Google Analytics:

  1. Website Traffic Analysis: Google Analytics tracks various metrics related to website traffic, including the number of visitors, page views, sessions, and bounce rate. It provides insights into where visitors are coming from, how they found the website, and what pages they are viewing.
  2. Audience Analysis: Google Analytics offers audience insights, allowing businesses to understand the demographics, interests, and behaviors of their website visitors. This includes information such as age, gender, location, devices used, and interests.
  3. Behavior Analysis: Google Analytics tracks user behavior on websites, including the pages they visit, the actions they take, and the paths they follow through the site. Businesses can analyze user engagement, content performance, and conversion funnels to identify areas for improvement.
  4. Conversion Tracking: Google Analytics allows businesses to track conversions, such as form submissions, purchases, and other desired actions on their websites. It provides insights into conversion rates, revenue generated, and the effectiveness of marketing campaigns.
  5. E-commerce Tracking: For e-commerce websites, Google Analytics offers advanced e-commerce tracking features that enable businesses to track transaction data, product performance, and shopping behavior. This includes metrics such as revenue, average order value, and conversion rate.
  6. Custom Reporting: Google Analytics allows users to create custom reports and dashboards to track specific metrics and KPIs relevant to their business goals. Users can customize the reporting interface, add filters, and schedule automated reports for regular analysis.
  7. Integration with Google Ads: Google Analytics integrates seamlessly with Google Ads, allowing businesses to track the performance of their advertising campaigns directly within the platform. Users can measure the ROI of their ads, optimize campaign targeting, and allocate budget effectively.
  8. Mobile App Analytics: In addition to website analytics, Google Analytics offers mobile app analytics for tracking user engagement and behavior within mobile applications. This includes metrics such as app installs, sessions, and in-app actions.

Common Use Cases for Google Analytics:

  • Website Performance Analysis: Businesses use Google Analytics to analyze website traffic, user behavior, and performance metrics to identify strengths and weaknesses in their online presence.
  • Conversion Optimization: Companies use Google Analytics to track and optimize conversion funnels, improve user experience, and increase the effectiveness of marketing efforts.
  • Audience Segmentation: Google Analytics helps businesses understand their audience demographics, interests, and behaviors, allowing them to tailor content and marketing strategies to specific user segments.
  • E-commerce Tracking: E-commerce websites use Google Analytics to track sales, revenue, and product performance, as well as identify opportunities for upselling and cross-selling.
  • Marketing Attribution: Google Analytics provides insights into the effectiveness of marketing channels and campaigns, helping businesses allocate budget and resources more efficiently.

Overall, Google Analytics is a powerful web analytics tool that provides businesses with valuable insights into website performance, user behavior, and marketing effectiveness. Its robust features, customization options, and integration capabilities make it a widely used platform for businesses of all sizes looking to improve their online presence and drive growth.

How to set up

Navigate to the Feathery form that you want to connect to Google Analytics. Click on the Integrations tab.

Open the Google Analytics integration and enter your measurement ID, which begins with G-.

Click Connect.

When each step of your form is loaded and submitted, a Google Analytics event will be fired.

The load event category is your form name, action is FeatheryStepLoad, and label is the name of the step that was loaded.

The submission event category is your form name, action is FeatheryStepSubmit, and label is the name of the step that was submitted.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the

"When inside of" nested selector


This is a H6

This is a Link

  • This is a list item
  • This is another list item here
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