Shopify is a powerful ecommerce platform that offers brands an easy way to build and launch an online storefront, list products, accept orders, monitor sales, and more.
But there’s one important area in which Shopify lacks support—forms.
Ecommerce businesses need forms to efficiently gather customer information for product inquiries, refund requests, and customer feedback.
Embedded forms are more convenient, use fewer company resources, and provide greater data accuracy.
In this post, you'll learn how to use Feathery to create Shopify forms. We'll also look at other form-building tools compatible with Shopify's storefront.
Why build forms for Shopify?
Building forms for your Shopify store can serve multiple purposes and greatly benefit your online business. Let's look at a few use cases:
1. Collecting customer information
Forms are an effective way to collect information about your customers. This can range from basic information such as email addresses and phone numbers to more detailed information like shopping preferences and feedback.
The data collected can be used to create personalized marketing campaigns, improve customer service, and better understand your customer base.
2. Boosting customer engagement
Interactive forms can help to engage customers on your site. By asking for their opinions or providing quizzes, you can make your customers feel valued and listened to.
This can help build stronger relationships with your customers and enhance their loyalty to your brand.
3. Streamlining the checkout process
Custom checkout forms can streamline the checkout process for your customers, making it faster and more efficient. You can customize these forms to include only the necessary fields, reducing the time and effort it takes for customers to complete their purchases.
4. Improving customer experience
Customer service forms allow customers to quickly contact you regarding any issues or questions they have. This improves customer experience by providing straightforward communication between you and your customers.
5. Gathering feedback
Feedback forms provide a direct channel for customers to share their thoughts and experiences about your products or services. This valuable feedback can be used to improve your offerings and enhance customer satisfaction.
6. Facilitating surveys
If you're considering launching a new product or service, survey forms can help you gauge customer interest and gather insights about what your customers want and need. This feedback will help you build better products and provide the services your customers expect.
7. Lead generation
You can use forms to capture sales leads on your website. For example, you could create a form for a newsletter signup or a free ebook download that requires visitors to input their email addresses.
This can help you build a list of potential customers to target in your marketing campaigns.
Creating and implementing forms in your Shopify store will help you gain valuable insights, improve customer service, and boost engagement. Learn how to use Feathery to create Shopify forms in our step-by-step guide below.
Building your Shopify form in Feathery
Feathery is an advanced form designer platform that makes it easy to build and embed interactive forms in your Shopify storefront in minutes.
It works best for product teams looking to create bespoke forms with granular customization options. Some of Feathery's top features include conditional reasoning, payment processing, categorizing responses, and seamless integrations with other platforms.
Step 1: Sign up
To start, you’ll want to create a free Feathery account.
Step 2: Create a new form
On the Feathery dashboard, click Create Form in the upper right-hand corner. You can choose from the pre-built form templates or build your form from scratch.
Step 3: Customize your form
You can add fields based on what information you’d like to capture, style elements to match your brand, and customize the flow of the form.
Step 4: Copy the form embed code
Once your form is ready, you can grab the code needed to embed your form in your Shopify site. Under the Publish button dropdown, click Javascript and copy your embed code to your clipboard.
Now, let’s head to your Shopify store to embed your form.
Embedding your form in Shopify
Step 1: Go to your Shopify store page
Log in to Shopify and select your store.
In the left-hand navigation bar, find Sales Channel > Online Store > Pages and select the page where you wish to embed your form.
Step 2: Paste your form embed code
In the page’s content editor, click Show HTML.
Now paste your form’s Javascript embed code in the content editor.
Step 3: Save and view your embedded Shopify form
Once you’ve pasted your code, click Save. Then click View Page to see your successfully embedded form.
Build and embed more forms with Shopify and Feathery
Embedding forms in Shopify is an excellent way for ecommerce businesses to gather customer information for orders, payments, and product feedback.
Other powerful forms you can build with Feathery and embed in Shopify include:
- Customer registration forms
- Email capture form for general inquiries and lead generation
- Custom order forms for personalized products and services
- Payment forms with pricing options, discount codes, and conditional logic
- Appointment booking forms
- Return request forms, including eligibility questions
- Gift card purchase forms
- Feedback forms with various field types
Whatever your online store requires, you can build and sell confidently with Feathery's powerful features for creating custom forms.
Custom form builders for your Shopify online store
Considering the many use cases for embedded forms, it's clear that they're essential digital marketing tools. Besides populating your marketing email list and providing a way to message potential customers, they boost customer retention and conversions.
You can collect data directly from customers at various points in the sales funnel.
When done well, forms capture vital user information without customers having to fill out another page.
Several tools are available to create and embed forms in your Shopify store. Each tool has its unique features and capabilities for building forms.
Shopify's built-in contact form app
Best for: Collecting basic customer information and distributing Shopify discounts
The built-in custom form builder on the Shopify App Store allows you to create an attractive form without writing code. If you prefer using code, you can customize your customer contact form using CSS and HTML code.
It's simple to use, and you can embed the form on your site footer or sidebar.
The Shopify contact form app populates your contact list and provides an analytics feature to monitor form submissions.
However, there are some limitations, such as:
- Only allows one basic built-in contact form
- The number of form fields is limited to 10
- You can't use more than one file upload option
- Maximum number of 500 characters allowed
Jotform
Best for: Basic customization and processing payments
The Jotform form-builder app is easy to use. It allows you to create various forms, including customer registration forms, contact forms, surveys, etc. It also provides a range of form templates to get started.
You can choose from a variety of input fields and adjust the colors of your submit button and other elements. But the customization is limited to Jotform's predetermined palette.
Jotform's limitations include:
- Slower loading if forms are highly customized
- Limited form submissions per month
- Limited custom fields (Jotform-specific styles and widgets)
Check out our full comparison between Feathery and Jotform.
POWR Contact Form Builder
Best for: Customer engagement forms
This is another form builder app that allows you to create specific form types for Shopify. It offers additional features like file upload, auto-response emails, and a form analytics feature.
POWR's form builder has a freemium version with limited features, and paid versions offering more advanced features.
POWR's limitations include:
- Slow loading on embedded site
- Slow customer support
- Time-consuming setup and troubleshooting
Hulk Form Builder
Best for: Customizing templated forms
This form builder app allows you to build professional forms and integrates with popular apps like Facebook and Zapier. Hulk Form Builder offers form analytics, a user-friendly form builder, and customization options.
It has a free version with limited features and pricing plans with more advanced features.
Hulk Form Builder's limitations include:
- Limited integrations with other tools
- Can't use a custom domain for automatic email responses
- Multiple reports of form display issues
Mailchimp
Best for: Mailchimp CRM users looking for a Shopify form builder
This tool is not only a form builder but a complete marketing CRM solution. It offers Shopify integration, enabling you to send email automations for various scenarios, such as an abandoned cart, welcome mail, and nurture emails.
You can leverage your Mailchimp customer insights on your Shopify store and vice versa to target customers most likely to make repeat purchases.
Additionally, you have access to analytics and reports to understand your customer behaviors and automatically offer personalized product recommendations.
Mailchimp's limitations include:
- Poor audience syncing
- Expensive pricing plans
- Limited form templates and customization options
Ready to get started?
Shopify is a great platform for building your online empire. Adding dynamic forms to your digital storefront holds many benefits to engage your customers.
We looked at a few use cases for Shopify forms and how to leverage powerful form builders like Feathery to boost sales and manage customer data effectively.
When choosing a Shopify form builder, consider:
- The number of forms you need to create
- How many form submissions you're likely to receive per month
- The kinds of automations you need for your workflows
- Other apps you need to integrate with your embedded forms
- Ease of use and available customer support
- Customization options
Do you have questions about how to embed a form in Shopify? Join our Slack Community.
FAQs
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A Shopify form is a tool that allows you to collect data from customers who visit your Shopify store. Shopify is a leading global commerce company providing tools for online and physical retailers. It's a subscription-based software service that allows businesses to create their own ecommerce websites and manage their sales, operations, and inventory across multiple sales channels.
Shopify's platform includes a website builder, payment processing, inventory management, and a host of other features designed to streamline the process of selling products online. It's used by businesses of all sizes, from small shops to large brands, to sell products directly to consumers worldwide.
You may need Shopify forms for several reasons: marketing, customer service, boosting customer retention, and increasing conversions. It can also enhance your sales by collecting customer data at various touchpoints along the customer journey.
Shopify has a built-in form builder that allows you to create forms. You can access it by going to "Forms" in the left navigation bar, clicking "Create a Form," and then selecting a template type. You can add fields, customize the appearance, and then submit the form to save it.
Feathery is a robust, adaptable form builder that you can use for all kinds of applications, including Shopify. It's one of the most customizable and scalable platforms for building forms and offers conditional logic-based flows.
Yes, Shopify's built-in forms solution has some limitations. It only allows one form per page, limits the number of fields to 10, doesn't allow more than one file upload option, restricts the maximum number of characters to 500, and doesn't support file uploads.
If you need more complex forms, consider using one of the many third-party solutions available for Shopify. These can provide additional features and capabilities beyond what Shopify's built-in forms solution offers.
One of these solutions is Feathery, a form builder that works equally well for developers and product teams as it does for people with little technical knowledge. You don't need to code to create attractive forms with Feathery, but you can customize forms with advanced coding if you prefer.
Unlike static forms that require manual data entry, dynamic forms are generated automatically. Dynamic forms can be more engaging and efficient for collecting customer data by prepopulating input fields based on known information.
Yes, Shopify's built-in form builder allows you to customize your forms using CSS and HTML code. You can change the color of a field, hide certain elements on the page, and more. However, this requires some knowledge of CSS and HTML.
You can use a professional form builder tool like Feathery to create custom-branded forms and seamlessly embed them in Shopify.
Yes, many form builder apps, including Shopify's built-in solution, provide integration with existing web applications and websites. This lets you collect data directly into these other applications, streamlining your workflow and data management.
Feathery integrates with Shopify to automate data capture from embedded forms to your chosen database.
Yes, many apps can automate the entire process of creating forms for your Shopify store. You can use form templates to create basic forms quickly or an AI form generator to make a form based on one prompt.
This can save your team time and resources, empowering you to focus on other aspects of your product.
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