Typeform vs Jotform vs Feathery: Best Tool to Build Bespoke and Powerful Forms

Find the best tool to build bespoke and powerful forms. Explore the core differences between Typeform, Jotform, and Feathery so you choose the right form builder for your needs.

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Navigating the sea of form builders to find the perfect fit for your distinctive needs can feel like a tech-version of "Where's Waldo?" 

While Typeform and Jotform are two renowned form builders, the reality is: they often fall short when it comes to developing bespoke, professional forms that can be incorporated seamlessly into digital products. 

That's where Feathery comes into play—checking off the boxes Typeform and Jotform are missing, providing a robust alternative for your form-building needs.

In this comprehensive side-by-side comparison, we will slice through the marketing hype and discuss the features, strengths, and disadvantages of each platform in depth. 

You will learn how each form builder handles integrated product forms, form fields with conditional logic, complex flows, and more.

But first, let’s take a look at this quick comparison table. 

A quick comparison table: Typeform vs Jotform vs Feathery

Typeform Jotform Feathery
Usage (Free Plan)
Target audience Marketers, Small businesses Marketers, Small businesses Product teams, Professionals, Enterprises
Submissions per month 10 100 250
Questions per step 1 1 Unlimited
Forms Unlimited 5 5
Fields Unlimited 100 Unlimited
Visual Layout Typeform-native Jotform-specific Fully customizable
Visual Styling Colors, font, background image Colors, font, background Most CSS properties
Conditional Logic Basic rules and actions Basic rules and actions Advanced rules and actions
Developer Embed SDK Basic APIs Basic APIs Comprehensive APIs
Mobile-Responsive Default Default Default and custom
Save and Resume
Run A/B tests Natively
Google Analytics
SOC 2 Compliance
HIPAA and GDPR Enterprise Enterprise
Email Support
Slack Community
Priority Support and Live Chat Enterprise
Custom Form Services


Typeform is a versatile online form and survey builder known for its user-friendly, interactive design. It enables businesses and individuals to create engaging and intuitive forms, surveys, quizzes, and more, using its simple drag-and-drop interface.

With a focus on conversational engagement, Typeform enables you to break away from traditional static forms. Instead, it helps you create experiences that feel more like a friendly chat. Each question is presented one at a time, which reduces form fatigue and improves completion rates.

Apart from its core functionality, Typeform also offers a wide array of templates, making it easier for users to design forms quickly. Its compatibility with various integrations such as Hubspot, Zapier, and Google Analytics enhances its functionality, enabling users to automate responses and manage data more efficiently.

While Typeform is great for creating simple, stylish forms and surveys, it may fall short for more complex scenarios that require complex logic or highly customizable design needs.

When it comes to crafting bespoke, professional forms that can blend seamlessly into digital products, Typeform doesn’t quite hit the mark.

Pros and cons


  • Unique and attractive user interface. It presents one question at a time, creating a conversational feel
  • Provides an interactive experience for improved customer engagement
  • Supports multimedia elements such as images, videos, and GIFs within the form
  • Integrates well with many other popular tools

I love that Typeform is very easy to use. It is a great solution to create forms. surveys and polls with easiness of use and a professional approach. I loved their web design as well. It makes me feel calm and focused on what I need to finish.

Marie-Claire P.

Typeform user

Source: G2


  • Not the best tool if you’re looking to create bespoke, professional forms that can be embedded in digital products
  • Customization can be less detailed compared to Feathery and Jotform
  • The free plan has some significant limitations, and the paid plans might be a bit pricier compared to other platforms
  • Form layout is fixed to one question per screen, which may not be preferred by all users
  • Steep learning curve 

My main concern with TypeForm lies in its customization limits. While the tool offers a good degree of adaptability, I've encountered instances where we couldn't mold forms as per our niche requirements. For instance, it lacks complex conditional logic and multi-language capabilities, which hinders the user experience at times.

Katie T.

Typeform user

Source: G2


Jotform is a powerful online form builder well-suited for both businesses and individuals looking to collect and manage data seamlessly. Known for its ease of use, Jotform enables users to create diverse forms such as contact forms, order forms, event registrations, and surveys, all without needing to write a single line of code.

Jotform's intuitive drag-and-drop interface simplifies the form creation process, and its vast selection of templates helps users quickly design forms for a multitude of use cases. Additionally, Jotform stands out with advanced features such as payment processing and file uploads, enhancing its versatility.

Similar to Typeform, Jotform also supports a wide range of integrations, including popular email marketing services, Customer Relationship Management (CRM) systems, cloud storage platforms, and more, making it an ideal tool for streamlining data management workflows.

While Jotform is ideal for users who need to create a broad range of simple to moderately complex forms, it lacks the ultra-flexible design capabilities or advanced logic features required by users looking to create more complex, product-grade forms. 

Unlike Feathery, which empowers you to create bespoke, professional forms which you can easily use in digital products, Jotform doesn't quite measure up. 

Both Jotform and Typeform lack the capabilities to smoothly integrate such tailor-made, professional forms into your digital products.

Pros and cons 


  • It is customizable to some degree (Jotform-specific)
  • Has a wide variety of form fields and advanced features
  • Provides a traditional form layout, which may be more familiar and intuitive to some users

Jotform has a very easy user interface and helped our non-profit organization solve the problem of having to use paper forms. We now use two JotForm online applications. Our scholarship application has more reach in our community to help women seeking additional education.

Tracy S.

Jotform user

Source: G2


  • The user interface is functional but less modern and visually appealing compared to Feathery and Typeform
  • Forms might load slower with high levels of customization or if they include many fields
  • Not the optimal choice for crafting bespoke, professional forms intended for seamless embedding into digital products

There are only a couple of items I feel could be adjusted slightly for ease of use. First is the Conditional formatting of a form item. Currently, conditional formatting isn't available in the design stage while the item is selected. You have to do it after the design stage in the settings. Including "conditional formatting" as a tab for each item would make the process more intuitive.

Second is the formatting of the emails; they are customizable through a grid, and it's not as user-friendly to customize as the forms themselves. If they could incorporate some of the drag-and-drop features of the form into the email response customizer, that would put the cherry on top.

Jeremy B.

Jotform user

Source: G2


Feathery is a cutting-edge form builder designed to cater to more advanced, product-grade use cases. It aims to provide product teams, professionals, and enterprises with a powerful and flexible tool to create bespoke form flows such as signups, onboarding, and more. 

Compared to Typeform and Jotform, which don’t hit the mark when it comes to creating bespoke, professional forms that can blend seamlessly into digital products, Feathery thrives in these advanced use cases, successfully enabling the creation of bespoke form flows. 

It harnesses the power of advanced rules and actions, open-source Software Development Kits (SDKs), and granular CSS customization options. These tools provide the flexibility required for building professional, tailored forms that can be fully branded and self-hosted. 

The resultant forms appear as an integral part of your digital product or website, offering a seamless user experience that neither Jotform nor Typeform can rival.

Moreover, Feathery's extensive third-party integrations make the possibilities for enhancing your forms and workflows virtually limitless.

A standout feature that’s worth mentioning is its fully flexible 2D visual editor. This drag-and-drop form builder empowers users to craft custom layouts and content. It offers the flexibility and ease-of-use of platforms like Webflow but is tailored to form creation.

This flexibility extends not only to the design of the form but also to its logic, with support for conditional branching, loops, multiple entry and exit points, and more.

Feathery has a keen focus on developer experience. It offers open-source SDKs for embedding forms and provides flexible APIs to extend form logic with custom components, styles, and code.

This enables you to have granular control over the data handling process, such as sending form data to your database or running custom validation checks.

Feathery also offers advanced tracking and analysis capabilities, allowing users to track user behavior, generate actionable insights, and even run A/B tests natively on the platform. 

Typeform and Jotform don’t offer any option to perform A/B tests directly within the platform, further demonstrating Feathery's edge in offering a more comprehensive, adaptable form-building solution.

Along with third-party integrations, Feathery also provides advanced connections, allowing you to link your forms directly to services like Firebase, Stytch, Plaid, or Segment. 

This is a significant advantage as it enhances your forms' capabilities and offers a more integrated and streamlined experience, something that isn't universally offered by other form builders such as Typeform and Jotform.

If your requirements extend beyond basic surveys and simple forms, and you're looking for a tool built with product teams in mind, Feathery may be the ideal solution for you.

Feathery’s capabilities far outstrip those of more traditional form builders such as Typeform and  Jotform, positioning it as the form builder of choice for those seeking high quality, adaptability, and performance in their digital products.

Pros and cons 


  • Emphasizes speed and performance, providing fast-loading forms and pages
  • Your go-to form builder if you’re looking for a high level of customization
  • Designed to handle traffic at scale, making it a good choice for businesses anticipating rapid growth
  • Provides advanced tracking and analytical features

Their team is super fast at not just responding to my numerous questions, but putting a fair amount of them straight into development. They've turned around some of my requests on the same day. Not ever experienced anything like that.

Marius D.

Feathery user

Source: G2


  • Given its rich features and capabilities, there might be a steeper learning curve for those unfamiliar with more advanced form-building tools. This might be especially true for non-technical users
  • Fully harnessing Feathery's potential could require more time during the initial setup and customization phases

What are the core differences between Typeform, Jotform, and Feathery?

Now, let’s dive deep into an insightful comparative analysis of the core differences between Typeform, Jotform, and Feathery. To make it easier for you, we’ve broken them down into five categories.

Form Editor

Winner: Feathery

Feathery surpasses both Jotform and Typeform when it comes to form editing capabilities, enabling you to craft bespoke forms with unparalleled flexibility. Its intuitive 2D editor and balance of functionality and ease-of-use set it apart.

No matter your technical skill level, with Feathery you can swiftly create and modify forms while preserving a delicate equilibrium between ease-of-use and functionality.

Equipped with an intuitive 2D visual editor featuring a user-friendly drag-and-drop interface, Feathery makes it easy to create powerful forms and layouts. It’s the perfect tool to craft forms that are in perfect alignment with your particular needs.

Typeform offers a simple visual builder where users can control the text, question type, and a subset of styles like colors and images.

It adopts a conversational style, presenting one question at a time to keep the respondent focused. However, the editor is not fully visual or 2D like Feathery, and while it provides customization, it doesn't allow the same level of layout control.

Jotform, on the other hand, presents a more traditional approach with a fairly straightforward form editor, which allows you to manage text, question types, and basic styling options such as color schemes and images. 

While it offers the convenience of a drag-and-drop interface, Jotform is not as visually focused as Typeform and lacks the depth and flexibility found in Feathery's 2D visual editor.

Jotform is a reliable option for simpler form creation needs. But when it comes to more advanced, product-grade use cases that demand higher levels of customization and functionality, Feathery holds the edge. Its visual editor strikes the perfect balance between simplicity and versatility, making it the ideal tool for crafting forms that are tailored precisely to your unique needs.

Developer Experience

Winner: Feathery

Out of the three tools, Feathery is the only one that provides open-source SDKs and versatile APIs for extending your form logic with custom components.

Feathery was built from the ground up with developer experience in mind. 

It provides open-source SDKs, including a React library, which you can utilize to embed Feathery forms into your website. Moreover, the SDKs offer versatile APIs for extending your form logic with custom components, styles, and code. 

For example, you might want to send form data to your own database or do a custom validation check (a credit check based on user info or payment validation). 

Typeform enables their forms to be embedded, but currently, they don't offer an API for extending their forms with custom code.

In contrast, Jotform does allow for form embedding, but it currently lacks the provision of an API for augmenting their forms with custom code. 

For those seeking a robust, customizable, and user-friendly form-building solution, Feathery is the go-to choice.

Form Logic

Winner: Feathery

Feathery excels in form logic with its comprehensive and flexible approach, outperforming the middle-ground solution offered by Jotform. While Typeform suits basic survey building, Feathery, with its precise design and logic capabilities, caters to advanced product-grade use cases.

Feathery fully supports conditional step branches, loops, and multiple entry and exit points to the form, as well as hidden fields and custom code to personalize each user's path as they fill out the form.

Feathery also offers flexible field validation out-of-the-box. For example, you can extend fields with arbitrary patterns or compose different rules (the input must be both positive and an integer).

Typeform has limited support for conditional branches and offers basic validation — email pattern validation for email fields, numbers for number fields, and so on.

Currently, there's no way to extend a Typeform to support complex validations over multiple fields or server-side. 

On the other hand, Jotform's approach to form logic falls somewhere in between that of Feathery and Typeform. It does offer conditional logic, but it isn't as comprehensive or as flexible as Feathery's. While Jotform does support hidden fields and basic validation similar to Typeform, it lacks the ability to customize each user's path through the form in the way that Feathery can.

When it comes to complex validation such as applying arbitrary patterns or composing different rules, Jotform's capabilities are rather limited, much like Typeform.

For example, there is currently no provision to extend a Jotform to support complex validations over multiple fields or server-side. This aspect again highlights Feathery's superiority in offering a more versatile and developer-friendly environment.

Conversion Tools

Winner: Feathery

In terms of actionable insights, A/B testing, and advanced user behavior tracking, Feathery outpaces both Typeform and Jotform, making it the more powerful tool for those seeking a thorough understanding of their form's performance.

Feathery excels in providing advanced analytics capabilities, automatically tracking user behavior such as conversions, clicks, and dropoff-rates. These tracking metrics then translate into actionable insights.

For instance, it might reveal that "Step 4 is causing 50% of user drop-off," which is invaluable information for enhancing user engagement and reducing drop-offs. Additionally, A/B tests can be executed directly on the platform, providing a robust mechanism to quantitatively enhance conversion rates.

In contrast, Typeform offers only basic metrics like overall completion rate and does not natively support running A/B tests. This limited range of analytics might restrict your understanding of user behavior and subsequently the potential for conversion rate optimization.

When compared to Jotform, Feathery's analytical capabilities are also superior. Jotform provides some form analytics features such as form views, submission data, and conversion rates. However, it does not delve as deeply into user behavior as Feathery does. 

In addition, Jotform does not support native A/B testing, which can be crucial for optimizing your forms and boosting conversion rates.


Winner: Typeform & Jotform

Typeform and Jotform, being well-established platforms, provide a broader range of integrations with various third-party applications when compared to Feathery.

Typeform and Jotform offer a wide range of integrations with popular tools in different categories, such as CRM, email marketing, collaboration tools, and more. This includes integrations with software like Salesforce, Mailchimp, Slack, and Google Sheets, among others.

Feathery offers both basic and advanced integrations. For example, you can connect a Feathery signup flow directly to your authentication provider like Firebase or Stytch

If you're building a financial application, you can have your user link their financial data on Feathery via Plaid. You can also use Feathery’s public APIs to build your own integrations.


Free version Free trial Lowest paid plan (monthly payments) Highest paid plan (monthly payments) Enterprise
Typeform Yes Limited free trial Basic ($26/month) Business ($95/month) Contact Sales
Jotform Yes Yes Bronze ($39/month) Gold ($129/month) Contact Sales
Feathery Yes No Basic ($49/month) Pro ($190/month) Contact Sales

All three tools provide a free version that grants access to basic features. Users can also take advantage of a free trial period to explore premium features for each tool.

The lowest-paid plan for Jotform starts at $39 per month, while the highest-paid plan is available at $129 per month. 

Typeform’s lowest-paid plan, is a bit more affordable than Jotform, starting at $26 per month. Its highest-paid plan is priced at $95 per month. 

In terms of pricing, Feathery's Basic plan starts at $49 per month, which is slightly higher compared to Jotform and Typeform. 

However, when considering the features offered, Feathery stands out by providing  up to 2,500 monthly form submissions. In comparison, Typeform offers up to 100 submissions per month, while Jotform allows up to 1,000 monthly submissions. 

This higher submission limit makes Feathery an attractive option for users with greater form submission needs. Here’s a detailed breakdown of Feathery’s features.

Feathery also provides an added benefit through its detailed customization options with granular CSS properties, as well as its advanced rules, actions, open-source SDKs, and third-party integrations. 

This means that your forms can be fully customized and self-hosted. Your forms will blend seamlessly into your product or website, and your users might not even notice that you're using a form builder.

In addition, Feathery's dashboards are more comprehensive compared to Typeform and Jotform. Its custom pricing for enterprise solutions caters to the specific needs of larger organizations.

Ready to try Feathery?

Feathery is a highly customizable and scalable form builder, making it an ideal choice for devs and product teams.

Final verdict: should I use Typeform, Jotform, or Feathery?

Your choice between Typeform, Jotform, and Feathery largely depends on your specific needs and what you're looking to achieve.

If your needs are relatively simple such as generating a customer feedback survey or collecting contact details for a mailing list, Typeform and Jotform might be adequate. These platforms are popular for small businesses and marketers seeking straightforward form creation and data collection solutions.

However, for product teams, professionals, and enterprises demanding a greater level of customization, logic, integration, and analytics in their forms, Feathery offers a compelling advantage.

If you're looking to create bespoke, powerful forms and design intricate signup flows with tracked drop-off analytics, collect and verify user financial information in real-time, or build a complex application form with advanced branching logic, Feathery is crafted to suit your advanced needs.

Feathery's robust offering positions it as an optimal solution for those requiring a more powerful and flexible tool. It caters exceptionally well to intricate, product-grade use cases where each pixel and piece of logic can be finely tuned, making it a superior option when compared to Typeform and Jotform.

If Feathery sounds like the solution you need, you can begin exploring its capabilities with a free account. If you're still unsure which platform best suits your requirements, feel free to join our Slack community where our team is ready to assist you in making the right decision.


Which is better: Typeform or Jotform?

Both of these online form builders have their own strengths and weaknesses, and the "better" tool depends on your specific needs and preferences.

Ease of use: Both tools have intuitive interfaces and are user-friendly, but Typeform's interface is often praised for being modern and visually appealing.

Customization: Jotform is known for its high degree of customization. You can change many elements in your form, which is ideal if you need to match specific branding requirements. Typeform also offers customization, but some users find it more limited in this regard.

Templates: Both platforms offer a variety of templates that you can use to get started. Jotform offers more templates than Typeform, but the quality and utility of these can depend on your specific needs.

Pricing: Jotform typically offers more competitive pricing and a more robust free plan compared to Typeform. Jotform allows more submissions per month on their free plan than Typeform.

Integrations: Both Typeform and Jotform offer a wide range of integrations with other tools like Google Sheets, MailChimp, and Salesforce. Your preference might depend on the specific integrations your business requires.

Logic jumps: Both platforms offer logic jumps or conditional logic (the ability to show or hide questions based on previous answers). Some users find Typeform's logic more intuitive and easier to implement.

When choosing between Typeform and Jotform, it depends on what you need for your project. If you value a more aesthetic interface and smoother user experience, you might prefer Typeform. If you need robust customization and a more competitive pricing structure, you might prefer Jotform.

Feathery is an alternative to Typeform and Jotform that offers both an easy-to-use interface and highly customizable forms.

What is the difference between Typeform and Jotform?

Typeform and Jotform can be used to create forms, surveys, and quizzes. The primary differences lie in these platforms’ design aesthetics, customization capabilities, pricing, and specific features.

Design and user experience: Typeform’s interface shows one question at a time, creating a more conversational flow. Jotform, on the other hand, presents a more traditional form layout. It shows all questions at once or in sections, depending on your design.

Customization: Jotform offers a high degree of customization, allowing you to adjust nearly every aspect of your form. It offers a wider variety of form fields and more advanced features. Typeform also provides customization options but might be seen as having a more streamlined approach.

Integrations: Both platforms integrate with Zapier, HubSpot, and Google Analytics. But Jotform also integrates with Stripe. Typeform does not offer a Stripe integration.

Data collection and analysis: Both offer tools for data collection and analysis, but there may be differences in their presentation and features.

Multimedia options: Typeform stands out for its support for multimedia elements. It allows embedding images, videos, and GIFs within the form, enhancing the visual appeal and engagement.

It is recommended to try both Typeform and Jotform to see which one aligns best with your project's requirements. Feathery’s form builder offers all the features that Typeform and Jotform offer, with the addition of more third-party integrations and customization options. Feathery also has the user-friendliest interface that is equally helpful for developers and non-technical staff.

Is there an alternative to Jotform?

If you're looking for an alternative to Jotform, Feathery is your go-to form builder. With Feathery, you gain access to a robust form builder that not only rivals Jotform but also offers additional advantages. Feathery allows for a higher number of form submissions per month and provides unlimited customizable fields, empowering you to tailor your forms to perfection.

Moreover, Feathery offers powerful analytics tools and excels in delivering comprehensive customer support, ensuring your enterprise receives the assistance it deserves.

If your business operates at the medium to large enterprise level and values customizable fields and advanced form-building features, Feathery is the optimal choice as an alternative to Jotform.

Is Jotform totally free?

Jotform offers a limited free plan. Their freemium version includes:

  • Up to 5 forms
  • 100 monthly submissions
  • 1,000 monthly form views
  • 500 total form storage
  • 100 MB available space

For more advanced features, higher submission limits, and increased storage space, Jotform offers various premium plans that come with a monthly, annual, or biannual fee.

Who are Feathery and Typeform built for?

Feathery is built for product teams, professionals, and enterprises that want to create custom flows like signup and onboarding. It offers advanced form features such as customizable templates, conversational forms, and interactive forms, allowing you to create engaging forms that align with your customer journey and enhance the overall customer experience.

Feathery also provides options for integrating payment systems, enabling you to collect payments seamlessly within your forms. With Feathery's analytics options, you can track form completion rates, monitor form entries, and gain valuable insights into user behavior and trends.

Typeform, on the other hand, is a suitable choice for small businesses and marketers who want to create visually appealing forms with simple visuals and logic. It offers a user-friendly interface and a wide range of customizable templates to choose from. Typeform offers an intuitive form builder plugin that allows you to edit forms and tailor them to your specific needs easily. It integrates with popular tools and services, ensuring smooth data flow and enhancing the overall efficiency of your form collection process.

Jotform primarily targets small-to-medium businesses (SMBs), educators, and non-profits, providing an easy-to-use platform for designing forms and collecting data. It offers a broad range of customizable templates, allowing you to create forms tailored to your requirements. Jotform supports popular integrations, including payment integrations, making it convenient for SMBs to collect payments through their forms.

With Jotform's analytics options, you can track form completion rates, analyze form data, and generate reports. It also provides seamless integration with Google Forms, enabling easy migration of existing forms from Google Forms to Jotform.

Feathery is the ideal choice for your product team if you are seeking a robust form-building toolkit with features like a drag-and-drop builder, pre-built templates, and form validation.