Website Contact Form
A website contact form is a must if you want to turn visitors into customers. The backbone of a high-converting site, such forms have the potential to collect valuable customer information and generate retargeting opportunities.
If you’re looking to add a website contact form to your site, follow the tips below to make sure it’s great-looking and user-friendly—and steers clear of common pitfalls for online forms.
A website contact form is a web-based form that collects and sends information from your site visitors directly to you. As such, it can be used to gather inquiries, email subscribers, suggestions, complaints, or general feedback.
A website contact form can also be used for other purposes, such as custom quote requests, program applications, or other more detailed data.
For all their benefits, not every contact form is created equal. A poorly designed or lengthy contact form with confusing fields can cause people to bounce away from your site before completing the form.
When designing a website contact form, follow these rules of thumb:
In addition to the above tips, there are other ways to improve your response rates for your website contact form:
Without the ability to communicate directly with your customers, you are missing out on valuable leads. A contact form provides this opportunity, enabling people to easily reach out—and making your website contact form one of the best investments you can make.