Website Contact Form

A website contact form is a must if you want to turn visitors into customers. The backbone of a high-converting site, such forms have the potential to collect valuable customer information and generate retargeting opportunities. 

If you’re looking to add a website contact form to your site, follow the tips below to make sure it’s great-looking and user-friendly—and steers clear of common pitfalls for online forms.

What Is a Website Contact Form?

A website contact form is a web-based form that collects and sends information from your site visitors directly to you. As such, it can be used to gather inquiries, email subscribers, suggestions, complaints, or general feedback.

A website contact form can also be used for other purposes, such as custom quote requests, program applications, or other more detailed data.

What Makes a Good Website Contact Form?

For all their benefits, not every contact form is created equal. A poorly designed or lengthy contact form with confusing fields can cause people to bounce away from your site before completing the form.

When designing a website contact form, follow these rules of thumb:

• Keep it simple.
• Make it clear what problem or need you’re addressing for visitors who submit the form.
• Decide what data you must have from customers in order to follow up with them. Cut the rest or make it optional to submit.
• Be sure your “submit” button is clearly marked.

How Can I Improve Response Rates?

In addition to the above tips, there are other ways to improve your response rates for your website contact form: 

• Use a multi-step form to chunk down lengthy forms into bite-size pieces.
• Include your phone number and email on the contact page so people have a way to get in touch without the form.
• Send an email or redirect users to a landing page immediately after they fill out your form. This can confirm receipt, prompt visitors to book a call, or provide added value with a video message.
• Make the form easily accessible and prominent on your homepage.
• Add a scroll-triggered popup to invite users to complete the form as they’re browsing your site.
• Add links to your social media accounts so visitors have yet another way to engage with you.

Without the ability to communicate directly with your customers, you are missing out on valuable leads. A contact form provides this opportunity, enabling people to easily reach out—and making your website contact form one of the best investments you can make.