Connect Feathery to Mailchimp to automatically create events and add subscribers to audiences from form submissions. You may set up multiple Mailchimp actions at once.

What you need


Mailchimp is a widely used marketing automation platform and an email marketing service that allows businesses to create and manage email campaigns, newsletters, and marketing communications. It offers a range of tools and features designed to help businesses engage with their audience, build customer relationships, and drive growth through email marketing.

Key Features of Mailchimp:

  1. Email Campaign Creation: Mailchimp provides a user-friendly interface for creating and designing email campaigns, newsletters, and marketing emails. Users can choose from a variety of pre-designed templates or create custom designs using the drag-and-drop editor.
  2. List Management: Mailchimp allows businesses to manage their email lists and subscriber data effectively. Users can import contacts, segment email lists based on criteria such as demographics or behavior, and maintain compliance with email marketing regulations.
  3. Automation: Mailchimp offers automation features that enable businesses to create automated email workflows based on customer actions, triggers, or predefined conditions. Users can set up automated welcome emails, abandoned cart reminders, follow-up sequences, and drip campaigns to engage with subscribers at the right time and with relevant content.
  4. Personalization: Mailchimp enables businesses to personalize their email campaigns by dynamically inserting subscriber information, such as names or purchase history, into email content. Personalization helps improve engagement and conversion rates by delivering more relevant and targeted messages to subscribers.
  5. Analytics and Reporting: Mailchimp provides analytics and reporting tools to track the performance of email campaigns, monitor key metrics such as open rates, click-through rates, and conversions, and gain insights into subscriber behavior. Users can generate reports, dashboards, and visualizations to evaluate campaign effectiveness and optimize strategies.
  6. Integration Ecosystem: Mailchimp integrates with a wide range of third-party tools and platforms, including ecommerce platforms, CRM systems, social media platforms, and marketing automation software. Integration allows businesses to connect Mailchimp with their existing workflows and systems seamlessly.
  7. Signup Forms and Landing Pages: Mailchimp offers tools for creating signup forms and landing pages to capture leads and grow email lists. Users can design custom forms, embed them on websites or social media channels, and track form submissions and conversions.
  8. A/B Testing: Mailchimp includes A/B testing capabilities that allow users to test different email elements, such as subject lines, content, or sending times, to optimize campaign performance. A/B testing helps businesses identify the most effective strategies for engaging subscribers and driving conversions.

Common Use Cases for Mailchimp:

  • Email Marketing Campaigns: Businesses use Mailchimp to create and send email campaigns, newsletters, and promotional emails to their subscribers, customers, or leads.
  • Automated Workflows: Marketers leverage Mailchimp's automation features to set up automated email workflows, such as welcome series, product recommendations, and re-engagement campaigns, to nurture leads and drive conversions.
  • List Segmentation and Personalization: Mailchimp allows businesses to segment their email lists based on criteria such as demographics, interests, or purchase history, and personalize email content to improve engagement and relevance.
  • Analytics and Optimization: Organizations use Mailchimp's analytics tools to track email campaign performance, analyze subscriber behavior, and optimize strategies for better results.
  • Lead Generation and Conversion: Businesses use Mailchimp's signup forms, landing pages, and lead capture tools to grow their email lists, capture leads, and convert subscribers into customers through targeted email campaigns.

Overall, Mailchimp is a comprehensive email marketing platform that offers a range of tools and features to help businesses create, manage, and optimize their email marketing efforts. Its user-friendly interface, automation capabilities, and integration options make it a popular choice for businesses of all sizes looking to engage with their audience, drive growth, and achieve their marketing goals.

How to set up

Navigate to the Feathery form that you want to connect to Mailchimp. Click on the Integrations tab.

Open the Mailchimp integration and choose the Feathery form event to trigger the Mailchimp action. Your options are when someone completes the form, reaches a specific step of the form, or whenever data is received from your end user (partial submissions, data enrichment, etc.)

Authorize and connect your Mailchimp account.

Choose the Mailchimp action you want to take and map your Feathery fields to the relevant Mailchimp record properties you want to populate.

Click Connect. Your integration is now live and ready to go!

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the

"When inside of" nested selector


This is a H6

This is a Link

  • This is a list item
  • This is another list item here
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