Typeform vs Formstack vs Feathery: Discover the Ultimate Form Builder

In the Typeform vs Formstack vs Feathery battle, who prevails? Read on to discover the ultimate form-building solution.

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Elevating your data collection strategy and boosting customer engagement is pivotal in today's competitive market. 

The right form builder can be your game-changer, streamlining operations and amplifying user interaction.

In this comprehensive review, we delve into an in-depth comparison of three online form-building powerhouses - Typeform, Formstack, and Feathery.

As we journey through the strengths, quirks, and distinguishing factors of these form-building platforms, you'll understand the best use cases for each tool and decide which one is best suited for your business needs. 

A quick comparison of the tools

Want the TL;DR version? Check out this quick comparison table.

Typeform Formstack Feathery
Free version Free plan 14-Day free trial Free plan
Target audience Marketers, Small businesses Marketers, Small businesses Marketers, Small businesses
Submissions 10 per month 1000 lifetime submissions 250 per month
Questions per survey Unlimited Unlimited Unlimited
Forms Unlimited 20 5
Fields Unlimited Unlimited Unlimited
Visual layout Typeform-native Formstack-native Fully customizable
Visual styling Colors, font, background image Colors, font, background image Most CSS properties
Conditional logic Basic rules and actions Basic rules and actions Advanced rules and actions
Developer embed SDK Basic APIs Basic APIs Comprehensive APIs
Mobile-responsive Default Default Default and custom
Save and resume
Google Analytics
SOC 2 Compliance Paid Version
HIPAA and GDPR Enterprise Paid Version Enterprise
Email support
Slack community
Custom form services ✓ (Charged extra)
Survey templates
Data export Excel, CSV, Google Sheets Excel, CSV, Google Sheets JSON, CSV, Excel, API


Typeform's brand is built on its conversational approach to form-building. 

Conversational forms are designed to ask one question at a time, almost like a chat, which makes the process feel more human and less robotic.

Creating a form on Typeform is a smooth and intuitive process. A clean and well-structured interface greets you, with a clearly visible "New Typeform" button on the dashboard.

Once you've selected a template or chosen to build a form from scratch, you're taken to the form builder screen, where you're free to add, remove, or edit questions as you see fit.

Each question appears on a new page, creating an engaging, conversation-like experience for the end user.

The interactive, one-question-per-page nature of Typeform works well for the most part, but forms with a large number of questions can sometimes suffer from slower loading times

Additionally, Typeform requires an active internet connection to fill out forms. So, if your respondents are in areas with poor connectivity, they may find it challenging to complete the form.

Pros and cons


  • Intuitive and easy-to-use interface
  • High-quality, interactive survey design
  • Variety of question types and customization options
  • Seamless integration with popular marketing tools
  • Offers an initial free plan to test its features

It's feature-rich and the workflow is straightforward. Creating forms is easy and many of our users have reported that they enjoy completing forms made in Typeform.

Aidan O.

Typeform user

Source: G2


  • Higher cost for more customization features
  • Lacks flexibility in pricing plans for occasional users
  • Initial setup can be somewhat complex
  • Limitations in controlling user's navigation through the form (branching logic)
  • Analysis of the correlation between questions could be improved
  • Direct integrations with some CSM tools could be expanded

The learning curve for Typeform is a bit steep and requires some time to understand and get used to the functionality, which becomes time-consuming and challenging to adapt quickly. For example, the simple and advanced logic creation can get a little complicated at times and keeping track of the question number to which to jump becomes difficult.

Dmitrii F.

Typeform user

Source: G2


With Formstack, you're able to create professional-looking forms that can adapt to a wide range of needs.

The drag-and-drop editor allows you to add a variety of field types to your form.

Unlike Typeform's one-question-per-page style, Formstack forms show multiple fields on the same page, providing an overview that many users may find less overwhelming and more suitable for longer forms.

Each field can be individually configured and edited. You're free to create as simple or as complex a form as you need, with the option to add conditional logic, integrate payment collection systems, or connect to various other apps for data collection or processing.

If you’re looking for highly customized aesthetics, you may find Formstack a bit restrictive.

Formstack offers around 40 pre-made templates, and the design customization is somewhat limited compared to other form builders. 

Another area where Formstack may let some users down is in its pricing model. The platform doesn’t offer a freemium version. Instead, it provides a 14-day free trial period, allowing prospective users to test out the full range of Formstack's functionalities and features before deciding to commit financially.

Pros and cons


  • Easy form building process
  • Supports online payments and other automations
  • User-friendly design with easy data export
  • Wide range of integrations, including Google Docs, Dropbox, and web applications
  • Easily embeddable in websites

I like how easy it is to build forms with Formstack. Also, payment integration and automation has been monumental in the development of our company, students, programs and tour services we provide. It is also very easy to use.

Christian S.

Formstack user

Source: G2


  • Outdated user interface compared to competitors
  • Occasional errors with integrations
  • Extra payment for partial submissions and conversion kit
  • Issues with recovery for forgotten/lost passwords

Right now, Formstack is creating more problems than it is solving. What used to be a simple way to collect information and orders for event tickets and merchandise is now a headache of seeing dozens if not hundreds of orders coming in that are inaccessible due to an unrecoverable encryption password that was set by a previous employee. Formstack's online support gave me a "too bad, we can't do anything" response when I asked how to recover and/or reset the password, leaving literally tens of thousands of dollars in sales lost to the ether.

Alan B.

Formstack user

Source: G2


Feathery is an innovative, feature-rich platform that caters to more advanced and tailored form-building needs.

The tool was designed for teams that crave the flexibility to create intricate form flows, like sign-up processes, onboarding experiences, and payment procedures

When you first open Feathery, it's clear that customization is king. From its advanced rules and actions to open-source SDKs, Feathery is built to provide a level of personalization that's a cut above other mainstream form builder tools.

With its comprehensive CSS customization options, you can adjust everything down to the minutest detail.

But, Feathery isn't just about making your forms look pretty; it's about creating bespoke forms that work exceptionally well. 

Unlike many form builders, Feathery forms are designed to be fully branded and self-hosted, providing a seamless user experience that aligns perfectly with your brand's aesthetics and tone.

One particular standout feature of Feathery is its robust analytics capabilities. With Feathery, you're not just launching forms into the void but actively learning and optimizing.

Its ability to conduct native A/B tests offers valuable insights that help fine-tune the form's design, content, and structure for maximum effectiveness.

Feathery feels like a breath of fresh air, especially for those used to clunky form builders with limited customization options.

It's an ideal solution for teams needing a low-code platform that doesn't compromise on flexibility or functionality.

If you're a growing tech company looking to create tailored, highly functional interactive forms, Feathery will feel like it was crafted just for you.

Pros and cons


  • Feature-rich product
  • Allows creation of customizable forms with complex logic
  • Easy-to-use interface
  • Visually appealing forms
  • Integrations with collaboration tools
  • Highly responsive team for feature and support requests
  • Quick development and update turnarounds

We use it as a customer intake form and to capture customer testimonials. The forms that are customer-facing are really clean and beautiful, work seamlessly, and are easy to put together thanks to their recent update.

Marius D.

Feathery user

Source: G2


  • Requires email access for every login
  • Limited form features available in the free plan

Sometimes can be a little buggy, but the Feathery team are incredibly quick to fix any issues you report to make sure everything works smoothly.

Ben M.

Feathery user

Source: G2

Key features comparison

Ready for a deep dive? Let's explore the standout features that set these form builders apart.

Visual interface

Winner: Feathery

Feathery emerges as the standout in this comparison, blending adaptability with simplicity to cater perfectly to growing tech companies and complex projects.

Offering a unique balance between user-friendliness and deep customization options, Feathery outshines both Typeform and Formstack. It features a powerful, low-code platform with advanced rules, actions, and intricate CSS customization options that cater to a range of user requirements.

While Typeform boasts a clean, modern aesthetic that appeals to the minimalist, it falls short when handling longer, more complex forms, and its customization options are limited. 

On the other hand, Formstack opts for a more traditional approach prioritizing functionality over aesthetics. Its drag-and-drop builder allows users to swiftly create forms but lacks the interactive, engaging feel offered by Feathery and Typeform. 

Some users might also find Formstack's interface less visually appealing.

Overall, Feathery's versatile features, sleek interface, and customization capabilities place it as the unrivaled winner in this comparison, positioning it as the top choice for those seeking a dynamic, feature-rich form-building platform.

Conditional logic

Winner: Feathery

Feathery takes conditional logic a step further. It not only provides Flows, the basic logic steps (if user clicks on this then this happens) which are also offered by Typeform and Formstack. Feathery introduces an additional layer of advanced logic capabilities that allows you to set rules for issues such as form errors and other unique cases.

Conditional logic is a critical feature for form builders, allowing for a more personalized and interactive user experience. It lets you show or hide questions based on the responses to previous ones.

Typeform refers to conditional logic as Logic Jumps and allows for an intuitive setup. You can create a personalized path through your form or survey based on how people answer questions.

While Typeform's Logic Jumps are user-friendly and meet the needs of most users, they’re relatively basic and don't support complex operations.

Formstack, on the other hand, offers what it calls Conditional Logic. Like Typeform, you can create rules for hidden fields, sections, or even pages based on previous responses.

Feathery introduces an added layer of logic that allows users to add their own JavaScript code, providing incredible flexibility and control over how the form behaves under specific conditions.

With this, you could specify what happens if there's an error, for instance, or any other unique situation you can code for. This makes it extremely adaptable and customizable to meet very specific product team needs.

It's clear that Feathery takes the lead when it comes to conditional logic features. Its combination of standard flows and the added layer of logic with JavaScript code provides a level of customization and control that surpasses what Typeform and Formstack offer.


Winner: Feathery

Its advanced features allow a level of control and adaptability that goes beyond aesthetics.

Typeform offers a good degree of customization. You can alter the color scheme, font choices and upload images or gifs to your forms. Typeform also provides a host of templates to help you get started.

The distinctive conversational style, however, is where Typeform could fall short for some. It limits how much you can modify the form's structure and behavior, meaning you can't even add two questions on the same page.

Formstack provides a wide range of customization options as well. From changing the colors and fonts to incorporating your logos and images, you can make the forms fit your brand identity.

Moreover, you can design custom themes to maintain consistent branding across all your forms. Formstack's strength lies in the practicality of its form builder, which might lack the design-forward approach of Typeform but offers robust functionality.

After testing all tools, it's safe to say that Feathery lifts the trophy for this feature. Our platform offers extensive customization options, from advanced rules and actions to detailed CSS customization options.

Feathery forms can be fully branded and self-hosted, which means they can integrate seamlessly with your existing digital assets.

This comprehensive approach to customization sets Feathery apart, making it the ideal choice for teams that require complex, highly personalized forms that align perfectly with their branding and specific use cases.


Winner: Typeform

Typeform stands out in this category, offering a vast library of templates that caters to various categories.

From customer feedback and quizzes to registration forms and order forms, Typeform provides a wide variety of templates that can be further customized to your liking. This extensive collection gives you plenty of options to choose from and adapt to your needs.

Feathery offers a curated selection of 29 templates, which, although not as extensive as Typeforms, includes some unique ones not typically found in other form builders, such as onboarding and sign-up pages.

Formstack offers around 40 customizable templates that cater to a wide array of industries and needs. These include contact forms, order forms, event registrations, and more. 

Given the sheer volume and variety of templates, Typeform would be the winner in this category.

But, it's worth noting that Feathery's selection, although smaller, includes unique and advanced templates like onboarding and sign-up pages, which are difficult to create with other form builders.

Digital signature

Winner: Formstack and Feathery

Both Formstack and Feathery offer digital signatures, which are essential for many forms, particularly those used for legal agreements, contracts, or applications.

Formstack allows users to sign documents electronically, with its built-in signature field, making it a viable choice for forms that require a legal signature.

The digital signature feature is available during the 14-day free trial period, after which you'll need to switch to a paid plan to continue using it. 

Feathery also offers a digital signature feature, but it's only available on paid plans. 

Typeform doesn’t offer a digital signature feature which can be a limiting factor for those who require legally binding signatures for their forms or surveys.

Although there might be workarounds using third-party integrations, not having this feature built-in can make the process more complex and less secure.

Given these considerations, Formstack and Feathery both come out ahead in providing digital signature capabilities, a crucial feature for many organizations.

Form analytics

Winner: Feathery

Feathery wins this category due to its advanced tracking and analytics features, allowing for more granular data analysis. But it’s worth noting that all three platforms are great at analytics, especially compared to other form-building tools like Google Forms.

Feathery not only tracks basic metrics like submission rates and drop-off points but also lets you run A/B tests natively on the platform. This A/B testing functionality can be especially valuable when optimizing your form for higher completion rates and better user experience.

Typeform provides a solid analytics suite that measures metrics such as the total number of responses, completion rate, average completion time, and a question-by-question breakdown of form responses. You can also integrate with Google Analytics for a more comprehensive breakdown. 

One particular feature of Typeform is its ability to present the data in a visually appealing and easy-to-understand manner. Even so, it might not have as extensive data breakdown or integration capabilities as Feathery. 

Formstack also offers robust form analytics capabilities. You can track conversion rates, user demographics, abandonment rates, and even how long it takes for users to complete the form. This feature can give you a more comprehensive understanding of user behavior and form performance.

In terms of form analytics, all three platforms offer useful capabilities. Feathery comes out ahead, though, due to its advanced tracking, deeper data analysis, and the inclusion of native A/B testing capabilities. 

This comprehensive analytics offering allows you to gather more precise insights and make data-driven decisions to optimize your forms. 


Free version Free trial Lowest paid plan (monthly payments) Highest paid plan (monthly payments) Enterprise
Typeform Yes Limited $29 $99 Contact Sales
Formstack No Yes $50 - Contact Sales
Feathery Yes No $49 $190 Contact Sales

Only Typeform and Feathery offer free versions of their products, which can be advantageous for those wanting to explore basic functionalities without committing to a paid plan.

Formstack doesn't provide a free version, but it does offer a comprehensive 14-day trial that allows prospective users to experience all the features the platform provides.

In addition to its form-building software, Formstack offers other products like document management tools that can be purchased separately or bundled into the Formstack Suite. 

When it comes to pricing for paid plans, Typeform is the most affordable, starting at $29 per month for the basic plan, but Feathery seems to offer a more feature-rich package and could be the more popular choice for users. 

While pricing is an important consideration, evaluating the capabilities, app integrations, and customer service each tool provides is essential to determine which form builder best suits your specific needs and offers the best value for your investment. 

The final verdict: should you choose Typeform, Formstack, or Feathery?

In a nutshell, if you're looking for the best online form creator, it's Feathery. It outshines Typeform and Formstack with its remarkable blend of adaptability, tailored options, high-end features, and beautiful forms.

Feathery's unique strength lies in catering to advanced, product-grade use cases. It offers capabilities that are not just about creating forms but also about integrating these forms seamlessly into your digital products.

This makes it the ideal choice for product teams in tech companies or organizations that need highly personalized forms with advanced functionalities.

While it does require a paid plan for accessing extra features like digital signatures, and it may have fewer templates than Typeform, the quality, flexibility, and level of control Feathery offers more than compensate for these aspects.

Typeform and Formstack have been on the market for a while, and they each shine as excellent form builders. 

Typeform's conversational approach, excellent user interface, and visually engaging templates make it a suitable choice for individuals or organizations seeking an intuitive and aesthetically pleasing form builder that can facilitate more personal, engaging interactions with users.

On the other hand, Formstack's robust functionality and practical design could be great for those seeking a powerful form builder that can handle complex workflows and advanced data collection needs. 

But Feathery’s capabilities supersedes the offerings by these traditional form builders. The low-code bespoke forms that Feathery brings to life are just something you can't get with other tools.

Ready to try Feathery?

Feathery is a highly customizable and scalable form builder, making it an ideal choice for devs and product teams.


Which is more user-friendly, Typeform or Formstack?

Typeform's interface is generally considered more intuitive, particularly for beginners. That said, if you're looking for an alternative with excellent user experience and quick feature implementation, you might want to consider Feathery.

Do Typeform and Formstack offer free versions of their software?

Typeform and Feathery offer free versions of their form-building platforms. Formstack, on the other hand, doesn't offer a free version but provides a 14-day free trial.

Which platform is more customizable, Typeform or Formstack?

Typeform offers engaging design, while Formstack excels at complex forms. However, for a blend of design and advanced customization, Feathery could be the top choice.

How do the prices of Typeform and Formstack compare?

Typeform's lowest-paid plan is $29 per month, while Formstack's starts at $50. Typeform is generally the more affordable option, but if you're looking for a tool that offers significant value for its price, Feathery starts at $49 per month and provides a range of robust features.

Can I fully customize and brand my forms with Typeform or Formstack?

Both Typeform and Formstack allow extensive customization and branding of forms. They provide options to add your own logo, choose from a palette of colors, and tailor form fields to your needs. Feathery also offers an impressive level of customization for forms. You can modify everything from layout to color scheme to individual form fields.