App Launch Checklist: 14 Steps to Ensuring a Successful Launch

Feathery Team
Mar 15, 2023
6 mins

Launching an app can be an exciting and challenging endeavor.

Whether you’re launching a new banking app for consumers, a project management app for startups, or a healthcare app for medical practitioners, achieving success requires preparation and execution.

From pre-launch preparation to post-launch maintenance, there are a lot of things to consider to ensure your app launch is successful.

In this blog post, we will discuss the steps involved in launching an app and provide a detailed app launch checklist to help guide you through the process.

Pre-Launch Preparation Checklist

1. Define Your Goals and Objectives

Before you start building your app, you need to define your goals and objectives. This will help you stay focused and make strategic decisions throughout the development process. Your goals and objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).

2. Conduct Market Research

Market research is crucial to understanding your target audience and competition. You need to identify your target audience, analyze your competitors, and identify any gaps in the market. This information will help you develop a product that meets the needs of your target audience and differentiates you from your competitors.

3. Build Your MVP

Building an MVP, or Minimum Viable Product, is a great way to test your idea and validate your assumptions with minimal resources. An MVP is a simplified version of your product that contains only the core features needed to solve a specific problem for your target audience.

4. Conduct Beta Testing

Before launching your app, it is important to conduct beta testing. This involves releasing your app to a select group of users who will provide feedback on the app's functionality and user experience. This feedback can help you identify any bugs or usability issues that need to be addressed before the app is launched to the public.

5. Develop a Marketing Plan

Marketing is critical to the success of your app launch. You need to develop a marketing plan that includes pre-launch promotion, launch day promotion, and ongoing marketing efforts. This plan should include email marketing, social media marketing, content marketing, and potentially influencer marketing and paid advertising.

6. Build a Landing Page

A landing page is a great way to promote your app before launch. It can help you collect email addresses, generate buzz, and drive traffic to your app on launch day. Your landing page should be visually appealing, informative, and easy to navigate.

Launch Day Checklist

1. Perform Quality Assurance Testing

Quality assurance testing is essential to ensure your app is functioning properly. You should test your app on different devices, browsers, and platforms to ensure compatibility. This testing should include functional testing, usability testing, and security testing.

2. Launch to Your Email List and Social Audience

On launch day, you should send a dedicated email announcing your app and including a clear call-to-action to sign up or download the app. You should also share a short-form version of your launch announcement to your social media like Twitter and LinkedIn. Consider tagging your app’s early adopters and supporters to increase reach and engagement.

3. Launch Your App on Product Hunt

Product Hunt is a great platform to launch your app and gain exposure. You should submit your app to Product Hunt and engage with the community to generate interest and feedback. The best part? It’s free to submit.

4. Optimize Your App’s Site for Search Engines

Search engine optimization (SEO) is essential to ensure your app is visible in search engine results pages (SERPs). You should optimize your app’s marketing site relevant keywords, create high-quality content via guides or a blog, and build backlinks to improve your search engine rankings.

Post-Launch Maintenance Checklist

1. Use Analytics Tools to Track Performance

Analytics can help you track the performance of your app and identify areas for improvement. You should use analytics tools like Google Analytics, Segment, or Heap to track user behavior, identify conversion rates, and measure the success of your marketing efforts.

2. Monitor and Analyze User Feedback

User feedback is valuable to identify issues and make improvements to your app. Provide a user feedback survey in-app and monitor user feedback on social media, app stores, and review sites. Analyze this feedback to identify bugs or usability issues, as well as identify features that users love and want more of.

3. Plan Updates with a Product Roadmap

Your app should be updated regularly to improve functionality, add new features, and fix bugs. You should plan for regular updates and ensure they are communicated to your users. You should also consider developing a roadmap to guide future updates.

4. Engage with Your Community on a Regular Basis

Engaging with your community is essential to building a loyal user base. Engage with your users via social media, in-app messaging, and email. You should also consider developing a community forum using Slack or Discord to encourage user engagement and collaboration.


In conclusion, launching an app or web app can be a complex process with many moving parts. However, by following these best practices and checklists, you can increase your chances of success.

Remember, a successful launch is just the beginning. It's essential to continue refining and updating your product to ensure long-term success in a constantly evolving market.