Whether you’re a product manager crafting a simple contact form or a developer orchestrating a complex multi-step application process, forms are the linchpin of online interaction.
Adding conditional logic to your forms can be a game-changer. This comprehensive guide will walk you through the features, pros, and cons of form builders with conditional logic.
We've also added a handy comparison table to find the best custom form builder offering the key features you need.
What is conditional logic, and when should you use it?
In the realm of online form builders, conditional logic enables dynamic form changes based on user input. This empowers you to develop multi-step forms with hidden fields and advanced options for better-quality form responses.
You can create engaging forms that only request relevant customer data.
It's also a robust solution for handling online payments. Payment forms can be tailored to your customer's chosen pricing plan, location, currency, and more.
Conditional logic form features include:
- Showing or hiding relevant form fields
- Altering form requirements
- Sending the user down a different path
- Multi-currency features
- Various data-handling scenarios
The top form builders with conditional logic
Online form-builder tools are an attractive choice for developers and product managers. They offer friendly user interfaces, pre-built form templates, and a wide variety of options for form design.
Best of all, you don't need a high level of technical expertise, which means time and labor cost savings.
Below, we compare the top 20 form software options based on basic features and advanced conditional logic capabilities.
Comparison table: Conditional logic form builders
Now, let's deep-dive into each form tool's range of features, pros, and cons. We'll also provide a bottom line: the best use-case scenario for each online form builder.
1. Feathery: For scalable and customizable solutions
Feathery is an advanced form builder with conditional logic, providing a user-friendly interface to create complex forms. It offers a drag-and-drop form builder and supports multiple field types, including text, number, date, and more.
You can customize your form's layout and design, giving you complete control over how your form looks and feels. And your customizable forms can be scaled seamlessly.
The conditional logic feature is easy to set up. It empowers you to create intricate form flows based on user responses, such as showing or hiding questions or triggering automated actions.
Feathery's Enterprise pricing tier offers unlimited form submissions, developer library access, permission controls, and full data compliance.
Feathery is a newcomer to the form-building arena, packed with features and native integrations. This makes it an excellent option for both developers and product managers.
Pros:
- Highly scalable
- Fully customizable with HTML, CSS, and JavaScript
- Comprehensive analytics
- API integrations
- AI form builder (beta)
Cons:
- Limited templates
Bottom line: Feathery is your best pick if you’re looking for a scalable solution that doesn’t compromise customizability.
2. Typeform: For engaging and interactive forms
Typeform is a popular form builder with conditional logic to produce conversational forms. Its interface mimics a conversation, making it more engaging for users to fill out input fields.
Typeform's conditional logic capabilities allow you to show or hide questions, change the form's behavior based on user responses, and create custom redirects.
The platform’s main selling point is its focus on user experience. Typeform’s forms are visually appealing and highly interactive, which keeps users engaged.
Pros:
- Beautifully designed templates
- Logic jumps and branching
- Customizable "thank you" screens
- Direct payment integration
Cons:
- Slightly steeper learning curve
Bottom line: If you want to create beautiful forms that are easy to use, Typeform is your best bet.
3. Jotform: For medium to large-scale projects
Jotform is a popular form builder with conditional logic that offers a drag-and-drop interface. It supports multiple field types and provides a range of pre-built templates, making it easy to create surveys, feedback forms, and order forms.
Jotform's conditional logic allows you to create rules based on user responses, such as showing or hiding fields, sending email notifications, and automating tasks.
When it comes to versatility, Jotform is a competitive choice. It's renowned for its friendly drag-and-drop interface and robust set of features.
Pros:
- Intuitive drag-and-drop editor
- A vast template library
- Advanced conditional logic settings
- Integrations with popular tools like Google Sheets and Dropbox
Cons:
- The free plan has limited monthly submissions
Bottom line: Jotform is a powerhouse. It’s perfect for those who need to build comprehensive forms with various integrations.
4. Formstack: Ideal for data-driven decisions
Formstack is another popular form builder with conditional logic that offers a drag-and-drop interface. It offers a wide range of form templates, including event registration, lead generation, and customer feedback.
Formstack is a versatile form builder app for data handling. With its conditional logic features, you can create highly targeted forms that adapt to user inputs. Moreover, the platform offers advanced analysis, allowing you to track form performance and make data-driven decisions.
Pros:
- Advanced data analytics
- A/B testing capabilities
- Integration with popular CRMs
- Approval workflows
Cons:
- Costly for small businesses
Bottom line: Formstack is ideal for digging deep into data and optimizing forms based on performance.
5. Cognito Forms: For detailed data collection
Cognito Forms is a form tool with conditional logic that offers a range of features that aid the complex form-creation process. This online form creator also provides a drag-and-drop interface that supports multiple field types.
Cognito Forms' conditional logic enables rule-based user responses, such as showing or hiding fields, sending notifications via email, and automations.
With Cognito, you can create intricate forms with advanced fields, and its conditional logic capabilities allow for highly customized user experiences.
Pros:
- Supports advanced fields like calculations and file uploads
- Detailed conditional logic options
- Electronic signatures
- Payment integration
Cons:
- Interface may feel cluttered
Bottom line: Cognito Forms is ideal for complex forms where detailed data collection is paramount.
6. Wufoo
Wufoo is a user-friendly form builder with conditional logic capabilities. It offers a range of form templates, making creating surveys, order forms, and event registration forms easy.
Wufoo is known for its simplicity and ease of use. It’s an excellent choice for small businesses and freelancers who need to create mobile-friendly forms quickly.
With Wufoo's conditional logic, you can create forms that change based on user input, ensuring you gather insightful information from the right audience.
Pros:
- Simple and user-friendly
- Over 400 templates
- Customizable themes
- Integrations with payment gateways
Cons:
- Lacks some advanced features
Bottom line: Wufoo is a good choice for a simple, no-nonsense approach to form building, especially for small-scale projects.
7. Gravity Forms
This is a WordPress plugin that offers a form builder with conditional logic. Gravity Forms is a versatile tool that supports multiple field types and integrates with many third-party apps. Its conditional logic feature allows you to create rules based on user responses, such as showing or hiding fields, sending email notifications, and redirecting users to a specific page.
Gravity Forms is a "match made in heaven" if your website is built on WordPress. This WordPress plugin enables you to create complex forms with relative ease. Its conditional logic is robust and allows for a variety of form submission scenarios.
Pros:
- Deep integration with WordPress
- Extensive add-ons
- Multi-page forms
- File uploads
Cons:
- Only available for WordPress
Bottom line: Gravity Forms is for WordPress users looking for deep integration and flexibility.
8. Google Forms
Google Forms is an excellent choice for those needing to create a form in record time. While not as feature-rich as Feathery, Jotform, or Typeform, it does offer a handful of conditional logic capabilities.
You can build and host unlimited forms for free and set up instant notifications to your email address when you receive a form submission.
When you create a Google Form, you can integrate it with its own Google Sheet in one click. If you don't want to get your hands dirty with data, you can simply switch to the results page to see Google's instant data analysis.
Pros:
- Easy to use
- Seamless integration with Google Workspace
- Free
Cons:
- Limited customization options
Bottom line: The Google Drive and Google Sheets integrations make Google Forms ideal for quick data collection and presentation.
9. Formsite
Formsite excels in data collection and sharing. Its conditional logic feature is straightforward to use, enabling you to create smart, adaptive forms. One standout feature is its seamless integration with cloud services, making data sharing a breeze.
Pros:
- Robust integrations with cloud storage services
- Secure data encryption
- Easy to use conditional logic
- Customizable templates
Cons:
- Limited customization on lower-tier plans
Bottom line: Formsite is the go-to option if you focus on effortless data collection and sharing.
10. Paperform
Paperform stands out for its focus on branding. With this tool, you can create forms that truly reflect your brand’s identity. It offers conditional logic features that help tailor the form experience to each respondent.
Pros:
- Strong emphasis on design and branding
- Direct integrations with over 1000 apps
- Customizable PDFs
- Subscriptions and payment features
Cons:
- No free plan
Bottom line: If branding is central to your project, Paperform offers design features to create forms that resonate with your corporate identity.
11. Microsoft Forms
Microsoft Forms is a simple, lightweight form builder that’s integrated with Microsoft 365. While it may not be as feature-rich as some competitors, it offers conditional logic and is ideal for users already invested in the Microsoft ecosystem.
Pros:
- Seamless integration with Microsoft 365
- Simple and intuitive
- Collaborative editing
- Real-time responses
Cons:
- Limited customization options
Bottom line: Microsoft Forms is best for basic form-building within the Microsoft ecosystem.
12. Zoho Forms
Zoho Forms is a part of the extensive Zoho suite. It's an efficient form builder that offers solid conditional logic capabilities. This tool is particularly useful if you’re already using other Zoho products.
Pros:
- Easy integration with Zoho CRM
- Mobile apps for form management on the go
- Customizable themes
- Workflow automation
Cons:
- Limited features in the free plan
Bottom line: Zoho Forms is an excellent choice for small to medium businesses, especially those already invested in the Zoho ecosystem.
13. Formidable Forms
Formidable Forms is another WordPress plugin that takes form building to the next level. You can create incredibly detailed and complex forms with its advanced conditional logic.
Pros:
- Visual form styler
- Repeater fields and cascading lookup fields
- Advanced calculations
- Integrated views to display form data
Cons:
- Only available for WordPress
Bottom line: Formidable Forms works for WordPress users who need more advanced features and functionalities.
14. 123FormBuilder
123FormBuilder lives up to its name by making form building as easy as 1-2-3. Its intuitive interface means you don’t need to be a tech whiz to create smart, adaptive forms.
Pros:
- Intuitive drag-and-drop editor
- Multi-language forms
- Third-party app integration
- Real-time reports
Cons:
- Limited customization options
Bottom line: 123FormBuilder is ideal for non-technical users who want to create smart forms without the hassle.
15. Ninja Forms
Ninja Forms is a WordPress plugin that combines simplicity with powerful features. Its conditional logic module is easy to use yet allows for complex interactions.
Pros:
- Drag-and-drop form builder
- Developer-friendly with custom hooks and filters
- Wide range of add-ons
- Conditional logic with intuitive rules builder
Cons:
- Only available for WordPress
Bottom line: Ninja Forms is great for WordPress users seeking a balance between ease of use and customizability.
16. FormCraft
FormCraft is known for its beautiful designs and templates. If aesthetics are a priority, this form builder is an excellent choice. Plus, it comes with powerful conditional logic features.
Pros:
- Pre-made templates and designs
- Drag-and-drop builder
- Triggers and conditional logic
- Email auto-responders
Cons:
- Limited integrations
- Limited to WordPress
Bottom line: FormCraft is for creative professionals looking for a form builder that doesn’t sacrifice design for functionality.
17. HubSpot Form Builder
HubSpot Form Builder is part of HubSpot's marketing, sales, and service software. It offers a drag-and-drop form builder with conditional logic, making it powerful for marketing and sales teams who want to capture leads and customer data.
Pros:
- Easy-to-use drag-and-drop builder
- Integration with HubSpot CRM
- Customizable form fields
- Built-in analytics and reporting
Cons:
- Some advanced features require higher-tier plans
Bottom Line: HubSpot Form Builder is best for marketing and sales teams looking for an intuitive form builder that integrates seamlessly with CRM and analytics tools.
18. Convertful
Convertful is primarily a tool for creating on-site widgets for lead generation, but it also allows you to build forms with conditional logic. It's perfect for marketing campaigns and increasing conversions.
Pros:
- Focus on conversion optimization
- Built-in A/B testing
- Wide range of form types (quizzes, surveys, etc.)
- Marketing integrations
Cons:
- Not as versatile as other form builders
Bottom line: Convertful is a good option for marketing professionals who want to create forms for lead generation and conversions.
19. SurveyMonkey
SurveyMonkey is a household name when it comes to online surveys. Its conditional logic, known as "Skip Logic," lets you direct respondents through different paths in a survey based on their answers, allowing for a more tailored and relevant experience.
Pros:
- Intuitive interface
- Robust data analysis tools
- Wide range of question types
- Great for market research and customer feedback
Cons:
- Advanced features require a higher-tier plan
Bottom line: SurveyMonkey is ideal for marketing professionals conducting market research surveys.
20. FormAssembly
FormAssembly is a powerful form builder that specializes in data collection and integration. It's particularly popular among businesses for its robust features and compliance standards.
Pros:
- Advanced data collection features
- Compliance with GDPR, HIPAA, and other regulations
- High-level security
- Integrations with Salesforce, Google Apps, and more
Cons:
- Pricier than other options
Bottom line: FormAssembly is best for organizations with strict data security and compliance policies.
Form builder tools: The power of choice
Forms are the backbone of online interaction. With conditional logic, they morph from static pages to dynamic experiences that adapt to the user. This guide explored the best form builders with conditional logic: from Feathery with its advanced customization to FormAssembly, which offers highly compliant forms.
Technology bridges the gap between you and your customers. That's why an enjoyable and helpful user experience is key. The form builder you choose will reflect your dedication to creating an interactive and dynamic experience for your respondents.
Using a powerful form creation tool enables you to build and ship forms faster than having to code them yourself. You can create various types of forms to collect data, manage customer relationships, process payments, and drive engagement.
Ready to try an easy-to-use, scalable form builder with conditional logic? Get started with Feathery.
FAQs
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What are the best practices when it comes to conditional logic forms? Here are some tips to maximize their potential:
- Keep it intuitive: Don't overcomplicate your forms. Use conditional logic to streamline the experience, not confuse the user.
- Test thoroughly: Conditional logic can be complex. Make sure to test your forms thoroughly to avoid any hiccups.
- Optimize for mobile responsiveness: Many users will fill out your forms on mobile devices. Ensure that the conditional logic flows smoothly on all platforms.
- Use form analytics: Use the analytics features in your form builder to optimize your forms for better performance and user experience.
As a developer or product manager, selecting the right tool is critical. Consider the scale of your project, the required integrations, and the user experience you aim to provide.
Don't forget great forms are not just built. They’re refined. Use analytics, A/B testing, and feedback to improve your forms constantly.
With so many form builders boasting conditional logic, picking the right one for your project can be daunting. Here’s a quick checklist to help you make an informed decision:
- Understand your needs: Evaluate the complexity and scale of your project. Some tools are better suited for simple forms, while others excel in large-scale data collection.
- Consider your budget: While some form builders offer free plans, others can be pricier. Consider your budget and the value the form builder brings to your project.
- Integration is key: Think about the other tools and services you use. The form builder you choose should integrate well with your existing ecosystem.
- Data analysis: If data analysis is crucial for your project, look for form builders with robust analytics and reporting features.
- Security and compliance: Ensure the form builder you choose complies with data protection laws and offers the necessary security features.
- Customer support: Check what kind of customer support is available. Having reliable support can be invaluable, especially in critical situations.
Yes, conditional logic can be used to personalize form responses. Conditional logic enables forms to adapt and respond differently depending on the user's input.
This makes it easy for forms to respond dynamically with tailored content relevant to the individual, increasing engagement and improving customer experience.
For example, you could create a form that asks respondents about their interests and then displays content relevant to their answers. You can also use conditional logic to personalize the form experience through features like redirecting to custom "thank you" pages and sending updates via email.
When choosing a form builder offering numerous integrations, consider how well it connects with the tools you already use. These may include customer relationship management (CRM) systems such as HubSpot, email marketing platforms like Mailchimp, and payment gateways such as Stripe.
Also, check if it can automate data transfer between systems to streamline your workflow.
A visual editor (or HTML5 interface) empowers you to create forms by dragging and dropping elements onto the canvas. It makes it easier to set up conditional logic by visually mapping out the flow of questions and responses
This helps you understand how the form will function and adapt to user inputs.
Custom fields allow you to collect specific information from your form entries tailored to your needs. This flexibility is crucial for capturing data relevant to your business, project, or research, and enables more personalized interactions with your customers.
For individual users, form builders with conditional logic can help create personalized surveys, RSVPs, or feedback forms. These types of forms ensure that respondents only see questions that are relevant to their previous answers.
Conditional logic helps you create visually appealing, engaging forms that are easy to use.
To effectively manage form entries, ensure that your form builder offers options for sorting and filtering data. You should be able to categorize entries based on certain criteria.
Your chosen form builder should also have the ability to export data for analysis. Form analytics features give you the power to understand your form data and visualize insights.
Automated, instant notifications via email for new entries are also helpful for keeping track of your data entries.
When considering export options in a form builder, look for the ability to export data in various formats such as CSV, Excel, or PDF. Integration with Google Sheets or other online data analysis tools can also be beneficial for real-time data monitoring and collaboration.
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